2004 Distinguished Alumnus

Dr. David K. Schrader

Ph.D. 1983, Computer Science

David Schrader is the lead Strategist and one of the Marketing Directors for the Teradata Applications Solutions group, which includes CRM, E-Business, and Profitability Analytics, as well as Financial Management. He focuses on market micro-segmentations, preliminary business plans, briefings for early adopting customers, and identification of new application business opportunities. He has been instrumental in the development of several of Teradata's offers, and was the marketing liaison for the Teradata-BroadVision relationship to foster Moment-to-Moment Marketing. Dr. Schrader is a frequent speaker at industry and technology conferences, and is also a popular speaker at NCR's Partners and User Group forums. As one of Teradata's "thoughtware" leaders, he regularly gives talks on how people could better use technology for customers, and have given invited lectures at MBA programs like Duke, the Wharton School at Penn, USC, and UCLA. He serves on the Board of Councilors for the Integrated Media Systems Center at the University of Southern California and is also on their Scientific Advisory Board, He is a trustee of the Marketing Sciences Institute, and is a board member of TierFleet, a data appliance startup company.

While at Purdue, David’s advisor was P.J. Denning. His thesis was titled “Concurrency Control in Distributed Ring Computer Systems”.