\max \frac{\normof{\mA \vx}}{\normof{\vx}}
is equivalent to
\max \normof{\mA \vx} \text{ subject to } \normof{\vx} = 1.
Solution This just follows from the standard properties of a norm.
\frac{\normof{\mA \vx}}{\normof{\vx}} = \gamma \normof{\mA}
where . Thus,
\gamma \normof{\mA} = \normof{ \mA (\gamma \vx)}.
However, . Thus, we can reparametrize this over all vectors of norm 1.